can elma

product engineer
& founder

i’m can elma. i build software products, working across product decisions, architecture, and implementation. currently building clothshift.

my work spans mobile, backend, and web, both in teams and through my own products.

what i’m building

clothshift.

an ai photo studio for fashion businesses. turn product photos into model images, then change the setting, pose, or style.

flat lay of a white lace top, pink shorts, a straw hat, red scarf, and accessories
the outfit input photo
model wearing the outfit against a gray studio background
model imageai output

i build and run clothshift across web, mobile, and backend. it has paying customers.

visit clothshift
how the product has evolvedclose details

clothshift began as a personal virtual try-on app. i’m shifting its focus toward clothing businesses, where the task is to present a garment on a model and revise the resulting images.

the work spans the apps, ai image workflows, payments, and the infrastructure behind them.

selected experience

architecture & delivery.

2023–present

apptork

i founded an independent studio, initially delivering secure sdks, mobile features, and integrations for companies. i later expanded into building independent products. the studio now focuses on productized services and original tools.

visit apptork
2022–2024

unipubs

i designed the architecture and led a small team through a core rewrite. i also built the mobile app from scratch and worked across backend and frontend features.

the rewrite and my role
2021–2024

monopayments

work across backend, frontend, and mobile, including secure mobile sdks, a governance, risk and compliance system, and an automotive e-wallet mini-app.

scope of my workclose details

for the automotive e-wallet, i built the mobile side from authentication through wallet integration. other projects included document management and blockchain work.

2017–2021

early experience

software development roles and freelance engineering through upwork, alongside my own projects.

independent products

earlier work.

sold

telegramic

a telegram directory and community platform that reached 400,000+ users before i sold it.

what i builtclose details

alongside the directory, i built issue tracking and community tools for bot developers, plus a telegram bot that made website features accessible inside telegram. developers brought their communities to the platform.

the sale included the product, domain, codebase, and user base.

sold

mosschat

a no-code chatbot builder for platforms including telegram. i built the system and later sold the product.

other products.

retired

logomaq

an ai logo maker that let people shape a design through visual choices and customization, without needing to write prompts.

more about logomaqclose details

the guided interface supported logo generation, customization, and an svg conversion option.

retired

balbee

an ai journal with an extensible plugin system. each journal could use different plugins to interpret its entries.

more about balbeeclose details

vibesense interpreted mood and stress, while people’s chronicles organized interactions by person and sentiment. the app also included a calendar, streaks, and themes.

a vocabulary app built around spaced review. i still use it myself.

the written record
about

can elma.

i’m based in türkiye. i’ve built my own products alongside company and client work, including projects delivered through my studio, apptork.

working in companies taught me how to plan and deliver with a team. building independently gave me responsibility for the product decisions, priorities, and risks as well.

tools and codeclose details

my work includes python, go, flutter, and vue. other tools and projects are on github.

where it started.

i started exploring computers as a child, experimenting with basic html and learning how websites worked.

my childhood membership card for the computer club at adana youth centre, dated 2008; identifying numbers redacted
computer club, adana · 2008
contact

say hello.

if something here connects with what you’re working on, i’d like to hear from you.